Why Is Filter V60 Coffee Gaining Popularity Over Long Black?

There has always been a certain appeal to long black coffee. Its quick nature, elegant feel, and fast jolt of energy make it a popular choice for coffee drinkers everywhere. But another form of coffee has slowly seeped its way back into popularity. What is it about filter V60 coffee that is so attractive?

The truth lies in the flavour and the style. There is a simplistic nature of filter V60 coffee. It takes longer to brew, longer to hit, but also longer to drink. However, there is also an art form to it. It allows for personal touches and minimum equipment. It requires nothing more than coffee grounds, hot water, and personal flair.

V60 coffee allows you to bring out the subtle flavours and nuances in the drink. It’s less condensed than long black coffee, and the longer brew times actually allows it to embrace the complexities of the bean.

Also read Hooked on Australian Coffee Culture

So why doesn’t everyone turn to V60? Well, the very art form that personalises each cup of coffee also requires dedication and focus. Pour-over coffee requires your full attention and is not an easy trick to learn. Our baristas are trained to understand the delicate nature of pour-over coffee, and want to give you not just a cup of coffee, but an experience.

The other fact of the matter is the taste. While long black coffee is known for its versatility of drink style and strong flavour, for some, long black is too bitter or plain. For many, mixing hot water with milk doesn’t always seem like a delicious choice, and so they turn away from the traditional, bitter, long black coffee. The reality is that long black coffee is often underrated. Its intensity is meant to offer options for those who prefer strong coffee, while at the same time made to be diluted with cream, sugar, or water for those who like a sweeter option.

Long black coffee requires an espresso machine, and the very term espresso may be a turn away for some. There has been a societal pull back to appreciate the craft of the drink, and seeing a giant machine may make some think that the artistry isn’t as real in a long black drink, as opposed to filter coffee. The trick is that the machine takes just as much care as the beans. A machine simply means each barista has to understand the process of producing coffee from pressure, rather than gravity.

Long black coffee is also harder to replicate at home, which is why it’s a perfect drink for on-the-go stops and adventure. Espresso machines can be expensive and bulky to store, which is why the idea of an espresso drink is associated with coffee shops and businesses. Society has drifted towards simplicity over the past few years, which is a large reason why filter V60 coffee has gained popularity. It only requires a small pour-over device and a steady hand.

Ultimately, the rise in popularity of V60 filter coffee is a matter of both taste and style. This drink requires close attention to detail, making every cup you buy feel crafted for you. It is a more personal experience without having you do any extra work.

And for those die-hard coffee drinkers, you will recognise the subtleties and complexities of the filter coffee that can’t always be found in a more condensed espresso drink.

There is no right or wrong coffee drink. Whether you like a stronger shot of caffeine at once, or prefer to sip your way into energy, the beauty is that there are options available for everyone’s taste. Due to its personal touches, the V60 filter coffee has risen to the top, but not by discrediting long black coffee. It simply offers a wider accessibility and a more tailored coffee experience.

Want to try a perfect brew of V60 coffee? See our locations here.